Instead of complaining more than someone who's playing the dating app game, what can you do?

As I stood in the audience, I was struck that only two or three were able to succinctly say what their business specialised in.

Even if you think you're just one small piece of their puzzle, this question often uncovers that you're far more crucial to their success than you realised.

The magic question always uncovers valuable information about where they really want to be and the obstacles in the way of them achieving their big ambition.

When we start our elevator pitch or when somebody visits our website, they're burning calories to process information we're sharing...

The villain in my story is 'quicksand'. Horrible stuff that's engulfing creative business leaders, grinding their business to a near halt, making them feel like shit, anxious and unsure where to turn next.

As I was getting ready this morning I noticed how my deodorant was claiming to keep me fresh for 72 hrs.

Running a creative business is hard enough without dealing with shitty pitches and tender processes.

I remember a conversation with a procurement guy at our local pub. Slightly drunk and ‘enthusiastic’…

Winning new business is tougher if you merely present a shopping list of items.

He described a beer pricing experiment that demonstrated the power of options on consumer choice.

You fire up the app and start scrolling and scrolling and scrolling. And then your brain freezes. The choice is overwhelming.

"Never conclude any communication with a prospective buyer without an agreed next step at an agreed time."

We can see through the BS immediately. We hear a lot of fluff and it shows naivety.

The work was due to be presented tomorrow, in person, but they've just received a message that it has already been awarded to another agency.

In a sea of advertising, video, marketing, and digital agencies, standing out and being relevant requires clarity: What specific problems do you solve?

When everything looks and sounds the same the key differentiator becomes price. It's much harder to make good money when you're dealing with a price-shopper.

This wasn't just a quote; it was a conversation. It was clear ‘Company X’ valued their time, filtered out tyre-kickers, and focused on understanding our needs.

The statistics are grim: 54% of agency workers say pitching harms mental health, 64% say it has toxic effect on agency culture.

Here's the thing: pitching isn't cricket. It's not about adhering to some outdated "spirit of the game" that rarely exists even in cricket itself.