Solutions vs services: Which team are you on?

Your future clients want to find solutions to their problems. Simple.

Yet, many creative businesses bury their problem-solving skills and expertise in generic offerings.

In a sea of advertising, video, marketing, and digital agencies, standing out and being relevant requires clarity: What specific problems do you solve?

Help clients see themselves in your story. If your work generates leads, converts interest into sales, or improves reputations, shout about it on your website.

Testimonial Hero, a video business in the United States, does it right, declaring they make testimonial films that "close deals faster." Perfect.

Challenge: Visit your website as a potential client. Do they see their challenges reflected in your offer? If not, it might be time for a refreshed articulation of your solutions.

Addressing client problems demonstrates your expertise and effectiveness, making you a clearer and more compelling choice.