How often are you showering?

Sorry for the personal question.

As I was getting ready this morning I noticed how my deodorant was claiming to keep me fresh for 72 hrs.

WTF! Is this a real problem that needs sorting out?

What's next 96 hour protection?

I can't wait to go four days without tending to my underarms.

Is there a way to link this to what I like to go on about? Hmmmm... this might be tenuous.

I talk a lot about how creative businesses need to talk about the problems they're solving for clients. Too many companies talk about themselves and not the solutions they're providing for potential clients. It's a serious failing in the business of creativity.

But equally important is to make sure that you're providing and talking about solutions to real problems.

Does your thing really fix a thing?