Netflix and niching: Frozen by choice.

How many times have you sat down in front of the TV and thought, "I'll watch something on Netflix"?

You fire up the app and start scrolling and scrolling and scrolling. And then your brain freezes. The choice is overwhelming.

And if you're anything like me, you give up and turn to TikTok.

For businesses that don't have a specialization or a niche, the Netflix problem can rear its ugly head. When your target market is essentially every brand or business in the world, where do you even start looking for new business?

Who do you contact? What events do you go to? What do you write about? Who do you stalk on LinkedIn?

It's a nightmare of overwhelming choice.

Just like knowing you love French arthouse movies helps you navigate Netflix, having a clear niche makes it so much easier to focus your energy and efforts to find the best opportunities to help your business grow.