Who’s the villain in your brand story?

The villain in my story is 'quicksand'. Horrible stuff that's engulfing creative business leaders, grinding their business to a near halt, making them feel like shit, anxious and unsure where to turn next.

It's my job to help them get out of it. That's my focus. It's what I think about day in and day out.

In Star Wars terms, the people I work with are the hero, Luke Skywalker; the quicksand is Darth Vader; and I'm the chilled out little green dude.

Who's the villain in your brand story? What problems is it causing for your clients? And what are you doing to save the day?

If you can work out the villain, it can bring a lot of clarity to how you talk about your business and what it exists to do.