Ghostbusting

Have you found yourself complaining about being ghosted?

You're not alone. Everybody is at it.

Instead of complaining more than someone who's playing the dating app game, what can you do?

Tackle the ghosting issue when you're qualifying a lead.

When you take that very first call, you have every right to bring it up.

Try one of these questions in those early conversations -

👻 Clients ‘ghosting’ agencies is becoming more of a problem in our industry. If we proceed with a proposal, can you commit to keeping regular communication going until you accept or decline?

👻 If your priorities shift during the proposal phase, will you commit to a direct conversation rather than simply disappearing?

👻 Have there been situations where project discussions went quiet on your end? We've experienced this with other clients, which is why we're now having open conversations about communication expectations upfront.

Taking control early on might just save you that dejected feeling of being ignored later on.

And remember, when you're qualifying you're vetting the lead as much as they're vetting you.

What other tips do you have for tackling the ghosting problem?