Positioned to Lead
A strategic positioning sprint for creative agencies that are done being “just another option.”
Are you Vendor or Expert?
When a prospective client first comes across your agency, on your website, in a pitch, or at an event, one thing happens quickly: they put you in one of two categories.
Expert.
Or vendor.
There’s no middle ground.
If you’re seen as a vendor, you’ll always be compared to others.
You’ll be called in too late.
You’ll end up competing on price.
And you’ll constantly find yourself justifying your value instead of being sought out for it.
When you’re positioned as the expert, everything shifts.
You lead the conversation instead of chasing it.
You get called in earlier, to shape the work, not just deliver it.
You charge based on outcomes, not hours.
You earn trust and authority from the very first touchpoint.
Right now, most creative agencies are stuck in the vendor box, even the brilliant ones.
This sprint exists to change that.
The Offer: Positioned to Lead
This is a short, sharp strategy sprint designed to:
Clarify what you do, who you do it for, and why it matters.
Position you around the problems you solve, not just the services you offer.
Build the foundations of a clear, compelling expert presence.
By the end, you’ll walk away with:
A positioning statement you’re proud to say, and that actually sticks.
A refined solution set and market focus that underpins your expertise.
Case study angles that demonstrate value, not just deliverables.
Content and perspective ideas that build visibility and authority.
Clear messaging you can use across your website, pitch decks, and outbound efforts.
Why work with me?
I’ve spent years helping creative agencies move away from being treated like vendors and toward being recognised as experts.
I know how hard it is to define your own positioning while still running the day-to-day. My role is to bring an outside perspective, cut through the noise, and help you land a positioning you can actually use.
One that gives you confidence in every sales conversation and clarity in every piece of communication.
Real Results:
Anchor Leg, a digital agency with world-class clients, had deep expertise in digital ecosystems. But their positioning wasn’t clear. To potential clients, they sounded like every other agency.
After a positioning sprint:
They reframed their story around moving people and ideas through digital ecosystems for major sports and fitness brands.
They gained clarity in how they described problems solved and impact delivered.
They developed four new digital programs that added tangible value.
They came away with confidence and focus, ready to grow beyond their flagship client.
As founder Darren Brett put it:
“Aaron taps into areas of the craft that even many of us in the industry overlook. His provocative style has sharpened our proposition and how we communicate it to a battle-ready level.”
Who It’s For
This sprint is for agency founders and creative business leaders who:
Know they’re good at what they do but aren’t standing out for it.
Feel stuck between “we can do that too” and “this is our lane.”
Want to stop underselling their value and start owning their expertise.
Are ready to build a business that grows around what they’re known for.
If too often you’re brought in late, asked to pitch, and compared on cost, you’re stuck in the vendor box. This is the way out.
Why It Matters
There are over 25,000 agencies in the UK.
If you sound like everyone else, you disappear.
This sprint is about helping you show up differently — and win differently.
Ready to Be the Expert?
Stop competing as a vendor.
Start showing up as the expert you already are.
