Bringing Order and Experience to an Up-and-Coming Experiential Company.
Innovation without focus
Dimension 5, a cutting-edge, experiential technology company, possessed a wealth of creative ideas and truly innovative concepts. However, a lack of structured business practices hindered their ability to fully capitalise on their potential.
Internally, the company lacked a clear road-map for growth, accountability measures were absent, and the team's focus could be easily diverted by new ventures. Additionally, the sales process lacked a consistent approach, and pricing didn't accurately reflect the value Dimension 5 offered.
A Strategic Partnership
Recognising the need for support, the founder, Ian, partnered with The Hutch Consultancy in the summer of 2023. Together, we embarked on a journey to harness the company's magic and realise its full potential.
Transformation Journey
We focused on equipping Ian with the tools necessary to confidently present Dimension 5's new value proposition to prospective clients. We implemented value-based pricing models, replacing the previous time and materials approach. Additionally, a clear and achievable business plan with defined accountability measures was established.
A Stronger Future
With ongoing support, Dimension 5 has embarked on a successful transition from a video production company to a specialised, experiential technology company within the last year.
Now operating with a clear road-map, the team is efficiently achieving defined objectives. Development of new products is underway, and pricing now reflects the true value delivered.
Moreover, Ian has transformed his presence, projecting himself as a visionary expert in client meetings and through social media channels.
Most significantly, Dimension 5 is now attracting exciting businesses that recognise the unique value they offer at the intersection of creativity and technology opening doors to new opportunities and potential collaborations.
The Hutch Consultancy continues to work with Dimension 5
Highlights:
• Empowering founder to project expertise.
• Value-Based pricing
• Strategic plan
• Team accountability
Results:
• Transition to a specialised, expert-driven business
• Stronger pricing & increased revenue
• Happier team with improved focus
• Developing reputation as a dynamic, creative force
Inspired to create similar growth for your creative business?
Get in touch to talk about how new pricing models can change your direction.