Challenging a Digital Agency to Take a New Position
Hidden Potential
Anchor Leg, a digital agency, for the last few years has successfully been working with one of the world's biggest sports brands, delivering brilliant work.
Despite clear expertise in digital ecosystems, their company positioning wasn't doing them any favors. It wasn't obvious to potential clients what they actually did and who they did it for. Their focus was on how they delivered great work rather than their deep expertise in optimising digital customer journeys for major global brands.
A Timely Intervention
After hearing Aaron speak about positioning at an agency event, Anchor Leg recognised their problem and sought support from The Hutch Consultancy. Through a series of in-person and remote consultancy sessions, Aaron provided provocation, guidance, and inspiration as Anchor Leg embarked on a journey to tell a new story.
Transformation Journey
We honed in on where Anchor Leg provided unique value, the real problems they were solving, and the solutions they were deploying to help their clients. This process allowed us to uncover the core of Anchor Leg's expertise and reframe it in a way that would resonate with potential clients.
A Stronger Future
As a result of our collaboration, Anchor Leg now boasts a strong and confident narrative focused on their specialisation in moving people and ideas through digital ecosystems for brands in sports, fitness, and well-being. There is now real clarity in how they describe the problems they're solving and the impact employing Anchor Leg's solutions can have.
Most exciting of all, Anchor Leg have developed four digital programs that truly add value to those who choose to work with them. This new positioning and product offering have created the foundation for Anchor Leg to attract new clients and has given the business a renewed sense of confidence that they have something special to offer other major brands in the world of sport and fitness.
The Hutch Consultancy continues to advise Anchor Leg
Highlights:
• Fresh agency positioning & clarity on value creation
• Confident agency narrative
• New product offering
Results:
• A clear sense of the agency’s place in the world
• A foundation for growth
• A renewed sense of confidence in the agency
• Happy & motivated business owners
Inspired to bring about similar change for your creative business?
Get in touch to talk about how you can alter the direction of your company.